Selected work

  1. 2025 — NowVodafone Idea

    OTT Partner Experiences

    Designing how Disney+ Hotstar, SonyLIV, Netflix and other streaming partners show up inside the Vi app — from discovery widgets to plan bundles.
  2. 2024 — 2025Vodafone Idea

    Vi Marketplace

    Shaping the in-app marketplace experience — product listings, offers and the surfaces that help people find them.
  3. 2024Vodafone Idea

    Recharges & Vi Games

    Banners, widgets and floating actions that guide people through recharges and into Vi Games — designed and tested inside a high-traffic app.
  4. 2023 — NowVodafone Idea

    Visual Design at Scale

    How we deliver 700+ assets a month — banners, widgets, FABs, storyboards — while keeping a consistent visual language across the app.
  5. 2023Farmako (YC S20)

    Farmako Website

    Designed and launched Farmako's website — wireframes, high-fidelity mockups and prototypes, built hand in hand with developers.

About

Designing everyday moments for 53 million people.

Aritra Singha leaning on a terrace railing, with the sea and green hills behind

I'm Aritra, a product designer in Mumbai. I'm part of the Vodafone Idea design team, consulting through Pineapple Design, where I work with 8+ stakeholders — Vi Marketplace, OTT partners like Disney+ Hotstar, SonyLIV and Netflix, Recharges, Vi Games and enterprise apps.

I studied Design & Visual Communication at Unitedworld Institute of Design (First Class with Distinction). I started out in visual design and video editing, so craft and storytelling still sit at the centre of how I work.

  1. 2025 — NowSenior Product DesignerVodafone Idea · via Pineapple
  2. 2025Senior Visual DesignerVodafone Idea · via Pineapple
  3. 2024 — 2025Senior Associate Visual DesignerVodafone Idea · via Pineapple
  4. 2023 — 2024Associate Visual DesignerVodafone Idea · via Pineapple
  5. 2023UI/UX Design InternFarmako (YC S20)
  6. 2021 — 2022Visual Design InternDaiko FHO, Oxper, Zapphire
  7. 2019 — 2023B.Des, Design & Visual CommunicationUID

Process & skills

How I work

  1. 01

    Listen

    Start with stakeholders, users and data to find the real problem behind the brief.

  2. 02

    Frame

    Agree on who it's for, what success looks like and the constraints we're working within.

  3. 03

    Explore

    Wireframes, then high-fidelity prototypes, tested with real people before they ship.

  4. 04

    Ship

    Work closely with developers on the details, launch, and keep iterating.

Design

Product & UI design · Visual design · Branding & identity · Wireframing · Prototyping · Colour theory

Research

UX research · Usability testing · User-centred design · Stakeholder workshops

Tools

Figma · Adobe Photoshop · Adobe Creative Cloud · Blender (3D) · Video editing

Contact

Have something in mind? Say hello.

aritra.singha.mail@gmail.com

Aritra Singha © 2026